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Posted: 9th July 2026

Sam Dracott joins Brooke as new ambassador
Sam Dracott's farriery videos are popular for their 'oddly satisfying' nature.
The social media educator is known for his work in farriery.

Brooke has appointed Sam Dracott, a farrier and social media educator, as its new farriery ambassador.

His partnership with the international working animal charity will utilise his experience and reach to spread Brooke’s animal welfare messages to a wider audience.

Mr Dracott has a large social media following for his farriery videos, which have drawn viewers for their educational content and ‘oddly satisfying’ nature. In 2022, a video of him cleaning and trimming a horse’s hoof became the most watched UK TikTok upload for the year with more than 273 million views.

Brooke is hoping this following will enable them to share their welfare messages to wider equine, veterinary and mainstream audiences.

The charity says that effective hoof care is essential to the welfare and working ability of working horses, donkeys and mules. It works globally to raise awareness of the common welfare issues affecting these animals, including hoof problems and lameness.

These conditions can cause pain and reduced mobility, limiting their ability to work in their communities.

Klare Kennett, head of communications at Brooke, said: “We are thrilled to welcome Sam Dracott as Brooke’s farriery ambassador. Sam has an extraordinary ability to make farriery engaging, understandable and relevant to a wide audience, while keeping horse welfare at the heart of the conversation.

“For millions of working horses, donkeys and mules, good hoof care can mean the difference between pain and comfort, immobility and the ability to work safely. By working with Sam, we hope to reach new audiences and show why skilled, compassionate farriery is such a vital part of animal welfare.”

Sam Dracott said: “One good farrier can completely change a horse's quality of life, and that is why I am proud to be an ambassador for Brooke. Every day I see how much good hoof care can change a horse's comfort, movement and well-being.

“In many parts of the world, farriers work without proper education, support, or even the right tools, and that is what drew me to Brooke, as they help global farriers achieve true change for working equines. I’m so excited to share more of Brooke’s work around the world.” 

Image © Brooke



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