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Posted: 21st April 2026

Rabbit Awareness Week marks 20th anniversary
This year's campaign promotes 'colourful, fibre-first feeding'.
The campaign is refreshing its logo and mascots.

Rabbit Awareness Week (RAW) is to return this June, with a special campaign marking 20 years of improving rabbit welfare.

The campaign, which runs from 22 June to 29 June, will explore the theme ‘Feeding Bunnies Better’. It hopes to improve understanding about rabbit diets, encouraging ‘colourful, fibre-first feeding’.

Led by Burgess Excel, RAW will provide clear practical guidance to help rabbit owners with their pet’s nutrition. The campaign will encourage pet owners to move away from muesli-style mixes for a fibre-first diet, with hay as a 85-90 per cent of daily food intake.

To mark its milestone anniversary, RAW will also unveil its refreshed look and feel. 

The updated logo features two rabbits, reflecting the importance of companionship and compatible pairings. Meanwhile the campaign mascots, Hayley and Binky, have been reimagined with realistic, everyday scenarios to bring key welfare messages to their audiences.

Rabbit Awareness Week is led by a number of welfare organisations and industry experts, including Rabbit Welfare Association & Fund, Burgess Excel and Blue Cross. Now in its 20th year, the campaign has developed a legacy for promoting good rabbit care.

Suzanne Moyes, deputy managing director and in-house vet at Burgess Pet Care, said: “While rabbit welfare has improved significantly over the last two decades, diet remains one of the most common areas of misunderstanding among owners. Rabbits have very specific nutritional needs, and getting this right is fundamental to their overall health and wellbeing. 
 
“Through this year’s campaign, we want to simplify what ‘good’ looks like, to help owners build healthier, more natural diets that support everything from dental health to digestion and behaviour.”

The campaign can be followed on Facebook and Instagram, with more information about available on its website.

Image © OlhaTsiplyar/Shutterstock.com



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