'Ben the Vet' will promote the charity's work and best practice pet welfare. 

Dr Ben Simpson-Vernon will use his social media platform to highlight the charity’s work.

Practising vet and social media influencer Dr Ben Simpson-Vernon has been named a new ambassador for Blue Cross.

Ben, who has amassed thousands of followers through his TikTok channel, ‘Ben the Vet’, will promote the charity’s work and best practice pet welfare.

An ardent supporter of the Blue Cross, Ben’s videos on pet health and welfare focus on inherited health problems in pedigree dog and cat breeds.

He recently visited the charity to see how it is working to keep pets and their owners together during times of financial hardship.

Commenting on his appointment, Ben said: “I am delighted to become a Blue Cross Ambassador. I've been a supporter of the charity's work for a number of years, and I'm looking forward to championing the vital work they do in helping pets and their people every single day.”

Ben is a graduate of Cambridge University and works for the Goddard Veterinary Group in Essex. He joins fellow Blue Cross Ambassadors naturalist Chris Packham, actress Pam Ferris and Olympic equestrian Mary King.

Blue Cross chief vet Dr Paul Manktelow said: "We're delighted to welcome Ben as our latest Ambassador. His experience as a vet means he sees first-hand the struggles many pet owners face and understands the importance of affordable veterinary care.

“Ben will be a powerful advocate for the work we do – from finding homeless pets their forever homes, to helping to keep pets and their people together.”

Image (C) Blue Cross.