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Posted: 11th April 2024

RSPCA launches new campaign and rebrand
A new advert contains celebrity cameos from Chris Packham, Brian Blessed, and Shirley Ballas.
The charity is calling for a million acts of kindness.

The RSPCA has launched a new campaign which aims to inspire the public to carry out one million acts of kindness towards animals.

Launched as the charity rebrands itself during its 200th anniversary year, the 'For Every Kind' campaign encourages people to carry out acts of kindness including: learning how to help sick and injured animals, volunteering, litter picking, and making gardens and community areas more wildlife friendly.

An advert has been released to promote the message, featuring an array of different animals “singing” along to Aretha Franklin’s recording of ‘Respect’. Some of the charity’s celebrity ambassadors lend their voices, including TV presenter and conservationist Chris Packham, actor Brian Blessed, and dancer and Strictly Come Dancing judge Shirley Ballas.

The animals featured in the advert highlight a range of different RSPCA campaigns, including higher welfare standards for livestock, ending greyhound racing, the importance of neutering or spaying cats, and dealing with health issues faced by brachycephalic breeds.

Chris Sherwood, RSPCA chief executive, said: “All animals deserve our kindness and respect and the first step to changing the way we treat animals is changing how we see and feel about them. Which is why we are launching our ‘For Every Kind’ campaign to mark our 200th year. A world that is better for animals, is better for us all.”

The campaign has been launched to coincide with the RSPCA revealing its first major rebranding in 50 years. The charity has a new logo, a new typeface for its shop fronts, and icons tailored to individual regions in the UK where the charity operates. The dark blue the charity used in its previous branding has also been replaced by a brighter blue.

Mr Sherwood added: “Our brand hasn't been updated since the 1970s and it has been holding us back in becoming the modern, forward-facing RSPCA we want to be. We need people to reappraise us and rethink our place in the world if we are going to face up to the huge challenges facing animals.”

Image © RSPCA



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