The campaign aims to let owners know they can turn to Dogs Trust if they need help during the cost of living crisis.
Dogs Trust reports an almost 50 per cent rise in handover requests.
Canine welfare charity Dogs Trust has today (16 Jan) launched a new campaign highlighting the joy that dogs bring to their owners.
Coinciding with Blue Monday - dubbed the most depressing day of the year - the campaign aims to let owners know the charity is there if they need extra help, from offering training and advice to support in a crisis.
It comes in response to the rising cost of living, with many people left with no choice but to give up their dogs.
Dogs Trust says it has received an almost 50 per cent increase in handover requests in the first 10 days of January compared to the same period in 2022.
Furthermore, a recent survey by the charity revealed that a third of dog owners (31%) are worried that the cost of living will impact their ability to give their dog all the care it needs in 2023. Three per cent of respondents said the impact of the continuing cost of living crisis means they will have to give up their dog by the end of this year.