The Pawfect Match tool lets potential pet owners input information about their lifestyle and pet preferences.

Database provides ‘top tips’ on pet care

Sainsbury’s has launched a new tool designed to help potential pet owners make informed decisions when choosing a breed.

A survey commissioned by the company, found that 51 per cent of cat and dog owners did not research their pet’s breed before ownership.

22 per cent of people surveyed regretted the breed they chose, either because they lacked the ability or time to look after the animal, they couldn’t handle their pet’s temperament or they found that they had unexpected fur allergies.

Sainsbury’s launched ‘Pawfect Match’ to help encourage pet owners to research breeds before buying. The tool enables people thinking about purchasing a dog or cat to input their pet preferences and information about their lifestyle and then receive a recommendation for a breed that may suit them.

Features of the breeds are broken down into categories such as size, energy levels, sociability and suitability for children, with a rating out of five for easy readability.

Users can also read a more detailed description of a variety of breeds and access FAQs related to dog and cat care.

Veterinary surgeon Dr Scott Miller, who has appeared on a number of television programmes, providing advice for pet owners, said: “Dogs and cats come in all shapes and sizes, and have different temperaments. Looking after a pet is a huge commitment so it is important that people undertake adequate research before buying a pet to ensure it is a happy experience for you and the animal.

“If a pet owner is struggling to look after their animal, I urge them to speak to a professional for advice.”